Built, run, written up.
Two products I built end to end, and three write-ups on the methods behind the results. Each one names what I did and what it changed.
Voice of Customer: an AI customer insight platform
A social listening platform that has analysed 50K+ public posts on PayTR and nine competitors, runs every day, and became the complaint management tool once support tickets and NPS joined it.
Read the case studyVerintra Feed Optimizer: product feeds that ads can read
A SaaS that checks every product in a feed, fixes titles, attributes and categories with AI, and publishes to 33 channels. Built solo since 2025, live at app.verintra.com.
Read the case studyRFM(T) segmentation, weighted by profit (free SQL template)
The profit weighted model I ran at PayTR: how to score it in SQL, the weighting most people skip, and a template to copy.
Read the write-upThe margin hiding in settlement float
Revenue is easy to report. Margin is not. How I gave a payments company the margin of every transaction, including the float most teams never measure.
Read the write-upGA4 and server side tracking, set up properly
Why browser tracking quietly loses data, and a step by step GA4 setup with server side tagging that respects consent and keeps attribution intact.
Read the write-up