How I work
I start with the question the business needs answered, usually where growth is leaking. I find the lever in the data, write the plan around it, and run it myself: the channels, the CRM journeys and the reporting. Before any budget moves, I agree with the team how we will know it worked.
Where it started
I studied English Language and Literature at Istanbul University. It trained one habit I still rely on: reading for motive. Every customer action has a reason behind it, and a campaign or a model only works when it is built around that reason and explained clearly enough for the person deciding to act on it. I added the quantitative side with an MSc in International Marketing and Business Development at Marmara University, and SQL and Python alongside it.
Sosyopix: growth from the data up
At Sosyopix, a D2C photo products brand, I owned paid media and CRM and built the measurement that decided where the budget went. The SKU data pointed to a product the business had overlooked, the classic photo print. With the campaigns behind it, it became the top product by orders. That is where the two halves of my work joined: running the campaigns, and building the numbers that judge them.
PayTR: owning the whole funnel
At PayTR, a B2B payments company, I led digital marketing end to end: budget, acquisition, funnel, lifecycle, content and analytics, working closely with Sales, Finance and management. The most consequential decision was making activation, not lead volume, the primary goal.
The work I am proudest of began as a customer insight analysis. It was well received, and the follow up request was to have it every day. I built Voice of Customer from scratch to do that: a platform that reads what customers say about PayTR and its competitors in public, merges it with support tickets and NPS, and became the company's complaint management tool.
Building my own product
I founded Verintra in 2022 as a consultancy for small and mid sized companies. Since 2025 it has also been Verintra Feed Optimizer, a product feed SaaS I built solo and run at app.verintra.com. Owning a product end to end keeps me close to the engineering behind every feed, pixel and integration a growth team relies on, and honest about what actually drives revenue.
What I am looking for
Berlin is a deliberate move and home for the long run. I have full unrestricted work authorisation in Germany, no visa sponsorship required. I am looking for a growth, performance, CRM or marketing analytics role in a team that treats growth as a discipline: clear hypotheses, honest measurement and systems that compound. If that describes your team, I would like to hear from you.