Notes from the work
First-hand write-ups on growth marketing, analytics, and the automation underneath it. The same things I build day to day, written down so they're useful to someone else.
RFM(T) segmentation: the complete guide (with a free SQL template)
The whole thing in one place: the strategy I used at PayTR to grow active merchants 65%, how to score it in SQL, the profit-weighting most people skip, and a free template to copy or download.
Read the post →The margin hiding in settlement float
Revenue is easy; margin is the hard part. How I built a commercial-intelligence model that gave a fintech transaction-level margin, including the float most teams never measure.
Read the post →GA4 + server-side tracking: a practical, privacy-compliant setup
Why client-side tracking quietly loses data, and a step-by-step way to set up GA4 with server-side tagging that survives ad blockers and consent rules, without breaking attribution.
Read the post →More coming: automated BigQuery to Looker reporting, n8n for marketing teams, and cutting brand-search CPC by half.