# Gökhan Ağarer

> Growth Marketing Manager based in Berlin, Germany. Permanent resident with full, unrestricted work authorization.

Gökhan Ağarer is a Growth Marketing Manager with 4+ years driving measurable, data-led growth. He runs full-funnel paid acquisition and builds the analytics, dashboards, and automation underneath it, across marketing, data, and engineering. He is a permanent resident of Germany with full work authorization (no sponsorship required). He currently works at PayTR driving acquisition and retention through analytics-led campaigns and is available for new opportunities in Berlin. He also founded Verintra Digital, a data-driven marketing consultancy serving e-commerce businesses in Turkey.

## Key Results

- +65% active merchant growth at PayTR while managing €1.5M+ annual paid media
- -30%+ acquisition cost reduction while sustaining market leadership
- -50% brand-search spend through intelligent campaign restructuring
- Built end-to-end NLP sentiment pipeline and automated reporting infrastructure
- Analyzed 50K+ posts across PayTR and 9 competitors in a production AI customer-intelligence platform (Voice of Customer)

## Expertise

- **Performance Marketing**: Google Ads, Meta Ads, DV360, Criteo, programmatic advertising
- **Data Analytics & BI**: Python, SQL, BigQuery, Power BI, Looker Studio, SPSS
- **Analytics Engineering**: GA4, GTM, server-side tracking, Firebase
- **Growth Strategy**: RFM segmentation, CLTV optimisation, cohort analysis, A/B testing
- **AI & Automation**: n8n, marketing automation, lead scoring & enrichment, CRM sync, AI agents, local LLMs, GCP/Vertex AI
- **Martech / CRM**: Insider, Dengage, Braze, Segmentify: customer messaging, journeys, warehouse-native segmentation
- **Design**: Figma, UI/UX, dashboard design, ad creative

## Current Role

Growth Marketing Manager at PayTR. Leading data-optimised paid acquisition (€1.5M+ annual budget), analytics infrastructure (BigQuery pipelines, Looker dashboards), and retention strategies. Based in Berlin, permanent resident with full work authorization, available for new opportunities.

## Education

MSc International Marketing & Business Development, Marmara University, Istanbul.
AI Development Module in collaboration with METU, Boğaziçi University & ITU.

## Founded

**Verintra Digital**: data-driven digital marketing consultancy for e-commerce businesses and SMEs.
URL: https://verintra.com

**Verintra Feed Optimizer**: product feed management SaaS for optimizing and distributing product feeds across Google Shopping, Meta, and other ad channels (multi-tenant, AI-powered, with Google Merchant Center + GA4 integrations).
URL: https://app.verintra.com

## Case Studies

- **Voice of Customer: AI Customer-Intelligence Platform** (PayTR): a production platform that analyzes 50K+ posts across PayTR and 9 competitors and delivers board-level briefings daily. Python, Gemini + Claude, CrewAI, PostgreSQL, Power BI. https://gokhanagarer.com/case-studies/voice-of-customer/
- **Verintra Feed Optimizer: Product Feed Management SaaS**: a multi-tenant SaaS that validates, enriches, scores, and syndicates product catalogs to Google Shopping, Meta, TikTok and more. Built solo, full-stack, in Next.js 16 with Gemini AI. https://gokhanagarer.com/case-studies/feed-optimizer/

## About

Full career story (English Literature and teaching, then data, growth marketing, and building products; now a Berlin permanent resident): https://gokhanagarer.com/about/

## Blog (first-hand articles, EN/DE/TR)

- **RFM segmentation for fintech: how I grew active merchants 65%** (profit-weighted RFM(T), production DAX model, named tiers). https://gokhanagarer.com/blog/rfm-segmentation-fintech/
- **GA4 + server-side tracking: a practical, privacy-compliant setup** (why client-side leaks data and how to fix it with server-side tagging + Consent Mode). https://gokhanagarer.com/blog/ga4-server-side-tracking/

## Contact

- Website: https://gokhanagarer.com
- Email: gokhanagarer@gmail.com
- LinkedIn: https://linkedin.com/in/gokhanagarer
- GitHub: https://github.com/gokhanagarer
- Location: Berlin, Germany